Intellectual Property Policy

This Intellectual Property Policy outlines the rights, protections, and restrictions surrounding the AaradhyaSetu brand name, visual design, custom assets, software, and external third-party trademarks, published by independent software engineer Vaibhavi More.

We distinguish between proprietary brand assets that identify the origin of our software, and the timeless spiritual heritage of Hindu prayers that belong to all humanity.

The name AaradhyaSetu™ (meaning “The Bridge to the Divine / Beloved Deity”) is an original, distinctive software brand created by Vaibhavi More to identify this specific devotional prayer application.

• Common Law Trademark: Vaibhavi More asserts common-law trademark rights in the brand name AaradhyaSetu™ and AaradhyaSetu – Aarti & Bhakti™ across mobile software, digital publications, and related devotional technology services. (We do not claim registered trademark ® status unless and until a formal certificate of registration is issued by the Trade Marks Registry of India).
• Application Icon & Logo: The application's distinctive emblem (featuring a sacred Devanagari ॐ / Diya icon set against a deep maroon and gold bordered shield) is an original design © 2026 Vaibhavi More.
• No Unauthorized Commercial Use: You may not use the name “AaradhyaSetu”, or any confusingly similar mark, in connection with any commercial app, software product, domain name, or advertising campaign without prior written permission.

To ensure clarity and respect for tradition:

• The Developer asserts no trademark, monopoly, or proprietary claim over traditional names of Hindu deities (such as Shri Ganesha, Shiva, Vitthal, Hanuman, Dattatreya, Bhavani, or Ram).
• The Developer asserts no trademark or exclusive claim over traditional liturgical words such as Aarti, Kakad Aarti, Bhajan, Mantra, Stotra, Pasaydan, Naam Jap, or Mala.
• Anyone is free to use traditional spiritual vocabulary. However, combining these terms with our unique branding to mislead devotees into believing an unrelated app is AaradhyaSetu constitutes trademark infringement and unfair competition.

All creative components of AaradhyaSetu are original works of authorship protected under copyright and design laws:

• Application Source Code: The Dart and Flutter implementation, database models, custom interactive Mala animations, and state controllers.
• UI Layout & Theme Palettes: The custom dual-layer devotional styling (Deep Maroon #6F1D1B, Dark Burgundy #4A1015, Gold Accent #D4AF37, and Warm Devotional background #FFF8EF).
• Curated Collections & Transliterations: The original English phonetics, devotional introductions, and the 2026 festival calendar compilation.

Any third-party trademarks, product names, logos, and brands mentioned on this website or within the Application are the property of their respective owners:

Reference to these trademarks does not imply any affiliation with, endorsement by, or sponsorship from their respective trademark holders.

To protect devotees from fraudulent, malicious, or ad-stuffed imitations:

• Official Distribution: AaradhyaSetu is officially published exclusively on verified app stores (such as Google Play Store under package ID com.vaibhavi.aaradhyasetu or com.vaibhavi.aaratibook) and on our official website https://vaibhavimore.in.
• Prohibition on Clones: You may not modify our APK, inject advertising SDKs, strip developer credits, and publish the resulting file as “AaradhyaSetu” or any variant.
• Malicious Mirroring: We actively monitor and report counterfeit APK distribution websites that host modified, unauthorized, or malware-injected clones of AaradhyaSetu.

You may use the word mark “AaradhyaSetu” in plain text solely to make truthful, factual, and non-misleading referential statements (such as writing an app review, blog post, or devotional recommendation), provided that:

• You do not imply that your website, article, or company is endorsed, sponsored, or published by Vaibhavi More.
• You do not use our logos as the primary visual element of your own product or website.
• You provide a direct link to the official download page on Google Play or our official website (https://vaibhavimore.in).

If you discover an unauthorized counterfeit version of AaradhyaSetu, brand misuse, or believe that your intellectual property rights have been infringed, please notify the Developer: